Talk at K5
Beyond Influencer: Die neue Creator Economy im Handel
Why creators are becoming brands, distribution channels, and product builders—not merely advertising inventory.
On stage, on air, in print
Speaking & media.
A K5 talk, a presentation at Web Summit Lisbon, the wieCommerce podcast and independent reporting on earlier work.
Speaking · Lisbon
Web Summit Lisbon
Make in Germany area
In the Make in Germany area, I traced how influence has evolved and what that means for the creator economy.
Podcast with Exciting Commerce
Anyjoi – oder: Wie tickt die Mobile Generation?
How younger generations shop, and whether social commerce can create a real exchange between brands, creators, and people.
- Episode
- 15 July 2024
- Notes published
- 23 July 2024
- At the time
- Founder, Anyjoi
- With
- Sören Creutzburg, Kristina Mertens, Jochen Krisch
From the archive · Summer 2021
Antler London.
Our Antler London Summer 2021 programme led to Superjoi, the company I co-founded. This short film shows me presenting and working alongside other founders in the cohort.
Explore SuperjoiCohort film · 25 secondsSelected appearances and coverage
On stage, in conversation, in print.
Talks and a podcast, alongside independent reporting on Superjoi.
Reported on Superjoi
Company profile · Co-founder and CPO, Superjoi
Fintech Company Superjoi Revamps How Fans Fund the Creators They Love
An independent company profile of Superjoi and the founding team behind it.
Read at Built In Los AngelesIndependent reporting · Co-founder and CPO, Superjoi
Exclusive: Creator Economy Startup Superjoi Raises $2.5 Million
Independent reporting on Superjoi, its founding team, creator-financing model, and pitch deck.
Read at Business InsiderIndependent reporting · Axios Pro · Co-founder and CPO, Superjoi
Superjoi raises $2.5 million for fan funding platform
Axios Pro covered Superjoi's funding and its plan to help fans finance creators' projects.
Read at Axios
Topics
What I like talking about.
- 01
Self-determination and technology
What has to exist between knowing what you want and being able to act on it?
- 02
Building a company and its product
What do you learn by working across design, engineering, sales and the everyday running of a company?
- 03
The creator economy
How can creators and their communities build businesses and share in what they create?
- 04
Investment analysis under uncertainty
How do science, funding and timing affect an investment thesis in biotech or technology infrastructure?
- 05
Desire, use, and product design
Why does one product become part of a life while another disappears after the first use?
For hosts and editors
Sören Creutzburg
Sören Creutzburg is a founder, analyst, strategist, designer, developer and writer based between Berlin and California. He builds Sapience to make self-determination universal, creating systems that help more people turn their intentions into real outcomes and shape their own lives.
He works across Berlin, San Francisco and San Diego. He lived in London for two years, and also in Los Angeles and Dubai. Three years of nomadic life included three months living aboard a cruise ship. He is flexible about where he works.